Working with users to understand their expectations of where they would expect to discover different bits of information in order to navigate across different parts of the site and evaluate the current proposition.
User testing for different variations of the navigation structure and design, using inVision prototypes and usertesting.com for unmoderated remote testing with users from different Specsavers markets with users that match our customer profile
Following the user testing and consolidation of the winning idea, we supported the development team in setting up an A/B test, we set the measures of success and KPIs and monitored the results so we can quickly iterate once we reach a statistically significant threshold.
Contact lenses desktop page views went up by 58.50% and desktop clicks rose by 139,61% whilst mobile page views went up by 24,12%. Standard orders on mobile saw an uplift of +6.94%. Login on mobile saw an uplift of 18,16% and on desktop by 33,44%
Some areas that saw a drop in page views like "Find a store" which required us to iterate (redesign, develop and launch) within two weeks.
