Research as means to align strategy, drive innovation, and ensure designs meet user needs, delivering impactful, business-aligned experiences.
Strategic alignment, user-centered innovation, cohesive experiences, and cross-functional collaboration to drive impactful solutions, online and offline, for real humans in the real world.
Prioritisation, roadmapping and productionising design: MVP definition, KPI setting, agile delivery, collaboration with development teams, POs, in-sprint delivery.
I’m a design leader passionate about creating impactful, innovative digital products and seamless user experiences. I focus on user-centered solutions that drive transformation and align with business goals. By leveraging data-driven insights, design thinking and strategy, I deliver scalable, accessible products and services that enhance user satisfaction and achieve results.
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